Sales and customer process templates
Sales and customer process templates: CRM lead management and qualification, the B2B sales process, opportunities, quotes, discount and deal approval, handoff to onboarding, renewal, churn, support escalation and refunds.
Sales and customer process templates in this category
- Customer complaint escalation flowchart — A customer complaint escalation flowchart as a decision tree: nine tests on risk, repeat complaints, account value and payment limits, six named outcomes.
- Customer refund process flowchart (request to money returned) — Customer refund process flowchart: policy and window eligibility, manager goodwill approval, payment verification, refund to the original method, chargebacks.
- Customer support escalation process flowchart (tier 1 to tier 2) — Swimlane customer support escalation process flowchart: first-line attempt, documented tier 2 handover, severity and SLA check, engineering escalation.
- Sales lead qualification process flowchart: MQL to SAL — A swimlane sales lead qualification process flowchart: lead capture, ICP scoring, the MQL decision, SDR cadence, discovery, BANT or MEDDIC and AE handover.
- Sales pipeline process flowchart: opportunity to closed won — A five-lane sales pipeline process flowchart from qualified opportunity to closed won or lost: discovery, demo, validation, pricing, discount approval, close.
- Quote-to-cash process flowchart (opportunity to cash collected) — Quote-to-cash (Q2C) process flowchart: configure and price the quote, clear the discount ladder and the legal review of non-standard terms, issue the quote, book the order, invoice the milestone and collect the cash.
- Customer cancellation process flowchart (request to account closed) — Customer cancellation process flowchart: contract terms and notice period, reason coded before any save attempt, the offer ladder and its limits, final billing, data export, deprovisioning and churn coding.
- Sales process flowchart: prospect to signed order — Sales process flowchart template: prospecting and fit, first contact and discovery, qualification on need, budget and authority, quote approval, negotiation, closed won or lost, and handover to onboarding.
- Lead-to-order process flowchart (lead capture to booked order) — Lead-to-order process flowchart template: capture and deduplication, lead scoring and the MQL gate, SDR outreach and sales acceptance, CPQ configuration, discount approval, quote acceptance, credit check and order booking.
- Opportunity management process flowchart (stage exit criteria) — Opportunity management process flowchart template: qualification gate, stage exit criteria, forecast category and manager review, deal review threshold, stalled-deal re-engagement, and closed won or lost with a win/loss review.
- Sales approval process flowchart (deal desk and non-standard terms) — Sales approval process flowchart template: deal desk triage, standard-terms auto-approval, routing by exception type, threshold tiers, approval with conditions, rework loops and the approval trail.
- Discount approval process flowchart (tiered approval by band) — Discount approval process flowchart template: the request and its justification, a net margin and floor check, tiered routing to manager, director and finance, a counter-offer loop, and a discount trend review.
- Sales handoff process flowchart (closed won to customer success) — Sales handoff process flowchart template: closed-won trigger, handoff pack of goals and promises made, internal handoff meeting, customer success acceptance, kickoff, expectation gaps and a first value milestone.
- CRM lead management process flowchart (dedupe to conversion) — CRM lead management process flowchart template: duplicate check, territory or round-robin assignment, first-touch SLA, contact cadence, qualification and conversion, nurture or disqualification.
- Customer churn process flowchart (save play to win-back) — Customer churn process flowchart template: risk signal, save play, retained or churn decision, exit interview, offboarding handoff, win-back eligibility and churn analysis feedback loop.