adidas Organizational Structure & Org Chart
adidas reports its operating business by geographic market, with wholesale and direct-to-consumer activity inside each market rather than separate global reporting segments.
adidas organizational chart
Duplicate and edit this adidas chart
adidas's reporting structure as of 2026-09. Drag to pan, scroll to zoom — or open it in QueryChart and edit it as your own.
- Industry
- Sportswear
- Headquarters
- Herzogenaurach, Germany
- Founded
- 1949
- Employees
- 64,938 (31 Dec 2025)
- CEO
- Bjørn Gulden
- Revenue
- €24.8 billion (FY2025)
- Ownership
- Public
- Structure as of
- 2026-09
- Structure last reviewed
- 2026-09-24
About the company
adidas reports its operating business by geographic market, with wholesale and direct-to-consumer activity inside each market rather than separate global reporting segments.
The chart follows the seven 2025 operating segments. Wholesale, own retail and e-commerce are distribution channels across markets, not separate owners of the regions.
How adidas is organized
Europe, North America and Greater China are distinct reported markets. Emerging Markets and Latin America are also separate segments.
Japan and South Korea are reported as two additional operating segments. Each market contains retail-partner and direct sales activities.
Wholesale was 60 percent of group sales in 2025 and direct-to-consumer 40 percent. Those channel percentages apply across the geographic map.
Key leadership roles
Bjørn Gulden
Chief executive, adidas — The chart depicts reported market-segment membership, not unreported personal reporting lines.
How this structure supports the business
The market-first tree matches adidas’s financial segment definition.
It prevents a global wholesale box from falsely appearing to own regional retail teams.
Advantages and disadvantages
- The reported market-segment membership view follows the company's public disclosure.
- A tree cannot show every cross-company function, joint venture or legal entity.
Interesting facts
- adidas identified seven operating segments in 2025.
- Wholesale accounted for 60 percent of 2025 net sales.
- Direct-to-consumer accounted for 40 percent.
- Europe was the largest sales market.
Related organization charts
- Schwarz Group Organizational Structure & Company Chart
- EDEKA Organizational Structure & Cooperative Chart
- REWE Group Organizational Structure & Business Areas Chart
- Otto Group Organizational Structure & Org Chart
- PUMA Organizational Structure & Org Chart
- HUGO BOSS Organizational Structure & Org Chart
- Coca-Cola Organizational Structure & Org Chart
- PepsiCo Organizational Structure & Org Chart
Frequently asked questions
What are adidas's main businesses?
Europe, North America, Greater China, Emerging Markets, Latin America, Japan, South Korea.
What relationship does this adidas chart show?
It shows reported market-segment membership from the cited company disclosures, with selected activities placed below their published groupings.
Is this a complete legal or employee reporting chart?
No. The diagram stops at the last public level verified in the cited sources.
Use this org chart template
Open the dated structure in QueryChart and adapt its divisions, brands and connections to your own organization.
