PUMA Organizational Structure & Org Chart
PUMA sells sport and lifestyle products through wholesale and direct channels. Its 2025 segment reporting distinguishes seven operating groups, including regional businesses and stichd.
PUMA organizational chart
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PUMA's reporting structure as of 2026-09. Drag to pan, scroll to zoom — or open it in QueryChart and edit it as your own.
- Industry
- Sportswear
- Headquarters
- Herzogenaurach, Germany
- Founded
- 1948
- Employees
- 21,194 direct employees (31 Dec 2025)
- CEO
- Arthur Hoeld
- Revenue
- €7.30 billion (FY2025)
- Ownership
- Public
- Structure as of
- 2026-09
- Structure last reviewed
- 2026-09-24
About the company
PUMA sells sport and lifestyle products through wholesale and direct channels. Its 2025 segment reporting distinguishes seven operating groups, including regional businesses and stichd.
The chart follows the seven disclosed business segments. Footwear, apparel and accessories are product divisions across segments, not subsidiaries of one region.
How PUMA is organized
Europe and MEA & India are separate segments. North America and Latin America are also reported independently.
Greater China and Rest of Asia-Pacific cover Asian and Pacific markets. stichd, a licensed-products business, is its own segment rather than a geography.
PUMA’s 2025 reset affected wholesale inventory and channel mix; product and channel disclosures cut across these business segments.
Key leadership roles
Arthur Hoeld
Chief executive, PUMA — The chart depicts reported regional-market membership, not unreported personal reporting lines.
How this structure supports the business
The map follows the actual seven-part segment table rather than a simplified three-region view.
stichd remains visible as a distinct business segment.
Advantages and disadvantages
- The reported regional-market membership view follows the company's public disclosure.
- A tree cannot show every cross-company function, joint venture or legal entity.
Interesting facts
- PUMA disclosed seven business segments for 2025.
- stichd is a separate segment.
- Direct-to-consumer represented 32.4 percent of 2025 sales.
- Arthur Hoeld became CEO in July 2025.
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Frequently asked questions
What are PUMA's main businesses?
Europe, MEA & India, North America, Latin America, Greater China, Rest of Asia-Pacific, stichd.
What relationship does this PUMA chart show?
It shows reported regional-market membership from the cited company disclosures, with selected activities placed below their published groupings.
Is this a complete legal or employee reporting chart?
No. The diagram stops at the last public level verified in the cited sources.
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