Spotify Organizational Structure & Org Chart
Spotify's public structure is best understood through Premium subscriptions, Advertising, Audio and media. The interactive chart is a researched, editable map of those published areas.
Spotify organizational chart
Edit this organizational chart
Spotify's reporting structure as of 2026-09. Drag to pan, scroll to zoom — or open it in QueryChart and edit it as your own.
- Industry
- Audio streaming
- Headquarters
- Stockholm, Sweden
- Founded
- 2006
- CEO
- Alex Norström and Gustav Söderström
- Ownership
- Public
- Structure as of
- 2026-09
- Structure last reviewed
- 2026-09-29
About the company
Spotify is a audio streaming organization. Its current public materials identify Premium subscriptions, Advertising, Audio and media as useful ways to understand its activities. The company moved from founder Daniel Ek as CEO to two co-CEOs in January 2026; Ek became executive chair. Premium and advertising are monetization categories, while music, podcasts and audiobooks are content formats, so the branches should not be read as identical kinds of divisions.
This QueryChart tree puts those disclosed areas next to a single, separately marked leadership branch for Alex Norström and Gustav Söderström. The business branches describe a public portfolio, not a confidential employee hierarchy. A line between a category and an offering means the offering belongs in that published category; it does not say that a particular executive personally manages every team shown.
Published businesses and operating areas
Premium subscriptions is one of the visible areas in Spotify's published structure. Paid subscriptions offer access to the audio platform and associated listening features. The editable chart places Individual and family plans and Subscriber experience beneath this branch so a reader can find concrete activities instead of a generic departmental box. This is a simplified grouping of disclosed work, and the sources below should be used for the exact legal entities, segment definitions and current management roles.
Advertising is one of the visible areas in Spotify's published structure. The ad-supported model serves listeners and provides inventory and tools for advertisers. The editable chart places Ad-supported listening and Advertiser tools beneath this branch so a reader can find concrete activities instead of a generic departmental box. This is a simplified grouping of disclosed work, and the sources below should be used for the exact legal entities, segment definitions and current management roles.
Audio and media is one of the visible areas in Spotify's published structure. Spotify presents music, podcasts and audiobooks within a shared media service rather than as separate listed companies. The editable chart places Music and podcasts and Audiobooks beneath this branch so a reader can find concrete activities instead of a generic departmental box. This is a simplified grouping of disclosed work, and the sources below should be used for the exact legal entities, segment definitions and current management roles.
Key leadership roles
Alex Norström and Gustav Söderström
Co-Chief Executive Officers
How this structure supports the business
The Premium subscriptions and Advertising branches answer different questions about Spotify. Paid subscriptions offer access to the audio platform and associated listening features. The ad-supported model serves listeners and provides inventory and tools for advertisers. Showing them side by side is more informative than drawing an unsupported chain of managers, particularly when the public materials report a portfolio or service line rather than a complete internal org chart.
The company moved from founder Daniel Ek as CEO to two co-CEOs in January 2026; Ek became executive chair. Premium and advertising are monetization categories, while music, podcasts and audiobooks are content formats, so the branches should not be read as identical kinds of divisions. Spotify presents music, podcasts and audiobooks within a shared media service rather than as separate listed companies. The diagram makes that distinguishing feature visible while keeping the named leadership layer separate. It is useful as a starting point for an editable company chart; users can replace the public groupings with their own teams, roles and verified reporting relationships.
Advantages and disadvantages
- The Premium subscriptions branch uses a publicly described company-specific grouping.
- A portfolio branch does not prove an individual reporting line.
- The chart distinguishes Advertising from Audio and media.
- A single-parent tree cannot show every cross-business collaboration or legal-entity link.
Interesting facts
- Spotify's public materials identify Premium subscriptions as a major area.
- Advertising includes Ad-supported listening and Advertiser tools in this educational map.
- Audio and media is shown separately because spotify presents music, podcasts and audiobooks within a shared media service rather than as separate listed companies.
- The principal leadership role is identified as Alex Norström and Gustav Söderström (Co-Chief Executive Officers).
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Frequently asked questions
How is Spotify organized?
This educational chart maps Premium subscriptions, Advertising, Audio and media, using the company's public materials. It does not attempt to reproduce a full internal employee hierarchy.
Who leads Spotify?
Alex Norström and Gustav Söderström is the publicly identified Co-Chief Executive Officers in the sources reviewed on 29 September 2026.
Is this an official Spotify org chart?
No. It is an independent reconstruction of public business categories and leadership information, with simplified connections for exploration and editing.
Use this org chart template
Open this Spotify structure in QueryChart and rename roles, add departments, remove areas or change connections for your own organization.
